Friday, February 04, 2005

An open letter to all PR bloggers

Dear Public Relations Bloggers,

Today, (Friday, February 4th) will you join with me and other PR bloggers in a grassroots blogging campaign to help raise the perception of the public relations industry?

I know you’re aware of the recent ruckus in the blogosphere regarding the pundit payola scandal. Additionally prior to this, there were plenty of articles declaring that the PR industry is dead and blogging killed it.

I’m growing tired of defending my avocation and I’m concerned that the actions of one agency might ultimately affect the fortunes of us all. I’m also concerned that as Congress goes forward with its investigation that the reputation of the industry will further decline. So this Friday I’m proposing that all of us in the PR blogging community devote a post—or two—to why we are necessary, how we make an impact or to simply what we respect and love about this industry. My hope is that our contributions will create somewhat of a buffer zone of online goodwill that will hold up no matter what befalls us next. I’m not telling you what to write. Nor am I asking you to even link this campaign back to me or my blog (though I wouldn’t fight you if you did).

However, for the online unity of this campaign, please include the phrase “PR is necessary…” and the following tags:

Public relations
PR
Marketing

(If tags are new to you, see the Technorati pages above for the html code to insert in your post.)

Additionally, if you have suggestions on how to improve on this campaign, please don’t hesitate to contact me.

Regards,

Steven Phenix

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