Wednesday, February 09, 2005

No. 2 in the series: Why I Love PR

UK Flack Accidently Tells UK Hacks to "Sod Off"

There's no such thing as a normal day in PR. And that is another reason I love working in public relations: work is never boring. Daily, minute-by-minute, the communcations challenges morph and multiply.

Take Alastair Campbell's situtation for example.

Sometimes just the simple act of hitting the send button can set off a sequence of events that will test your mettle in unimaginable ways.