Friday, February 04, 2005

Alan Kelly, Applied Communications, on Trust and Reputation

Applied Communications - Ketchum-DoE Episode Necessitates Look at Definition of PR

Keeping in with the pro-PR spirit of the day, check out Alan Kelly's thoughts on trust and reputation on the Applied site, published also in this week's issue of PR Week.

"Many professionals, academics and associations idealize PR as a management function for building trust and reputations. But trust and reputation exist in marketplaces and, as such, they must be defended and asserted in the context of competing forces. That mere fact requires PR professionals to operate as advocates, not simply ministers of goodwill and good ethics."

--Thanks, Alan, for allowing me to link to your article.